eType wins exclusive hi5 advertising contract

Second largest social network adds key media partners to give advertisers more targeted and localized experiencehi5, the second largest social network in the world, today announced partnerships with Portugal Telecom (NYSE: PT) and eType to provide media representation in Portugal and the United Kingdom, respectively. These partnerships combine established, localised presence, and knowledgeable media representation with hi5's global audience, offering advertisers more effective and highly targeted reach within these growing markets.hi5's proprietary advertising platform delivers sophisticated profile and topical targeting capabilities that allow advertisers to pinpoint their target customers. Advertisers in international markets can now reach the coveted teens and twenties audiences with specifically targeted ads. This audience represents the fastest growing and most influential demographic in most emerging markets."hi5 has developed a strong global brand and loyal Portuguese audience. Our services can help extend hi5's visibility and value to advertisers in Portugal," said Tiago Silva Lopes, of Portugal Telecom. "As Internet advertising markets grow abroad, global properties like hi5 allow advertisers to reach their target customers around the world. SAPO, as a strong local partner can give advertisers specific insight and guidance that add value to their campaigns and initiatives."hi5's partnerships with local market media companies worldwide represent the continued growth of international social networks, and the advertising value of their members. Partnering with hi5 helps local media and advertising companies reach a highly targeted audience anywhere in the world. hi5 now has strong local representation in a range of markets, and the ability to execute proven advertising campaigns from the U.S. on an international scale."As the leading international social network, we are able to reach users in multiple markets across the world in this key demographic," said Ramu Yalamanchi, CEO of hi5. "hi5's expansive international reach helps global advertisers achieve their business goals, and creates tremendous value for all of our partners and advertisers."Each day, millions of people connect and communicate with each other using hi5's global networking platform. hi5 provides a platform that breaks down location barriers, making it easier for people to stay in touch with friends and family around the world. By expanding its language offerings, hi5 allows its members to enjoy a meaningful and relevant experience in their native language.