Thursday, February 21, 2008

Plug & Play Web 2.0

This Meetup is a unique meeting dedicated in promoting the hottest Web 2.0 startups. Plug & Play Web 2.0 has startps DEMO, keynote speakers, and brainstorming sessions.

Former keynote speakers: -Gokul Rajaram - Google AdSense - Jim Barnett - CEO of TURN - Jay Webster - CTO of BlueLithium - Ray DeRenzo - MobiTV - Mike Masnick - CEO of Techdirt - Ben Smith - CEO of Merchant Circle - Renaud Laplanche - CEO of Lending Club - Eyal Hertzog - Founder of Metacafe - Dr. Barney Pell - CEO of PowerSet - Chi-Hua Chien - Accel Partners - Ramu Yalamanchi - CEO of Hi5 - Hooman Radfar - CEO of Clearspring - Dennis Fong - CEO of GXL - Charles Huang - COO of RedOctane (Guitar Hero) - Susan Wu - Partner at Charles River Ventures
Location: Sunnyvale, CA 37.37-122.03 94085US
Founded: Aug 16, 2006
Member Fee: none
Rating:
Members: 462
Meetings: 20 so far
"Plug & Play Web 2.0 is becoming the hottest event in Silicon Valley!" —Shobeir

Orkut is looking for a few good apps...

Wednesday, February 13, 2008 at 1:57:00 AM
Posted by Arne Roomann-Kurrik, Developer ProgramsIn case you missed it, Orkut has started accepting submissions for inclusion into its application directory. The directory will go live for Orkut's user-facing launch, coming up at the end of February. If you've got an OpenSocial application that you would like listed, please fill out this form. (If you've already submitted your application, don't worry, we still have your information)Orkut wants as many high quality applications available at launch as possible, but malware, adware, and gadgets that don't meet the Orkut terms of service are going to be filtered out through a review process. We want to make sure the user experience is great!The review process for the directory will occur right up until and through launch. If you submit before Saturday, February 16th, the Orkut team will be able to give you direct feedback on your application, allowing you time to make any needed changes. If you submit on or after the 16th, reviews will be on a first come, first served basis: the team will try to cover as many submissions as possible, but cannot guarantee that your application will be reviewed for the initial list.After launch, applications will be added to the directory daily so there'll still be plenty of opportunities to get your applications reviewed and listed, even if you don't get in during the first round. In order to be accepted into the directory, submitted applications must:
Function correctly. No 404s or broken links.
Be social OR self-expressive.
Not reveal personal data, like email (which is not delivered by the API).
Follow the Orkut terms of service. No violent or illegal content, nudity, or hate speech.
Developers are encouraged to make their applications look polished. Using standard colors, fonts, and elements, as well as setting metadata such as icon and description will go a long way. If you're looking for more ways to spruce up your application to be more successful, then the OpenSocial best practices article should give you some ideas.
Keep in mind that the linked article lists suggestions, not requirements. The review process is not intended to act as "social application fashion police" - your application will not be judged based on its purpose or intended audience. If you write something polished, there's a good chance it'll get in, so surprise us with your creativity! We're looking forward to seeing what you come up with.
Good luck and happy coding!

Google Launches OpenSocial to Spread Social Applications Across the Web

Support for Common Set of APIs Includes Bebo, iLike, MySpace, orkut, and Salesforce.com
MOUNTAIN VIEW, Calif.- Google, Inc. (NASDAQ: GOOG) today announced the release of OpenSocial -- a set of common APIs for building social applications across the web -- for developers of social applications and for websites that want to add social features. OpenSocial will unleash more powerful and pervasive social capabilities for the web, empowering developers to build far-reaching applications that users can enjoy regardless of the websites, web applications, or social networks they use. The release of OpenSocial marks the first time that multiple social networks have been made accessible under a common API to make development and distribution easier and more efficient for developers.
The proliferation of unique APIs across dozens of social websites is forcing developers to choose which ones to write applications for — and then spend their time writing separately for each. OpenSocial gives developers of social applications a single set of APIs to learn for their applications to run on any OpenSocial-enabled website. By providing these simple, standards-based technologies, OpenSocial will speed innovation and bring more social features to more places across the web. Users win too: they get more interesting, engaging, and useful features faster.
"The web is fundamentally better when it’s social, and we’re only just starting to see what’s possible when you bring social information into different contexts on the web" said Jeff Huber, senior vice president of engineering, Google. "There’s a lot of innovation that will be spurred simply by creating a standard way for developers to run social applications in more places. With the input and iteration of the community, we hope OpenSocial will become a standard set of technologies for making the web social"
Learn Once, Reach Across the Web
One of the most important benefits of OpenSocial is the vast distribution network that developers will have for their applications. The sites that have already committed to supporting OpenSocial -- Bebo, Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, mixi, MySpace, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING -- represent an audience of about 200 million users globally. Critical for time- and resource-strapped developers is being able to "learn once, write anywhere" -- learn the OpenSocial APIs once and then build applications that work with any OpenSocial-enabled websites.
"Thanks to the broad adoption of the OpenSocial platform, iLike can now enable artists to reach an additional 200 million music enthusiasts across the wide range of websites that have adopted this new platform" said Ali Partovi, CEO of social music service iLike, inc. "Building upon the 15 million music fans we already reach through other channels, the OpenSocial platform helps us pursue our vision of becoming the broadest artist-fan communication platform on the web, without having to write custom software for multiple websites"
Several developers, including Flixster, FotoFlexer, iLike, RockYou, Slide, Theikos, and VirtualTourist have already built applications that use the OpenSocial APIs. A developer sandbox will be available soon at http://sandbox.orkut.com so developers can go in and start testing the OpenSocial APIs. The goal is to have developers build applications in the sandbox so they can deploy on orkut and ultimately other OpenSocial sites.
More Social in More Places
The existence of this single programming model also helps websites that are eager to satisfy their users’ interest in social features. More developers building social applications more easily translates directly into more features more quickly for websites.
"orkut has tens of millions of passionate users who are constantly clamoring for new ways to have fun with their friends and express themselves through orkut" said Amar Gandhi, group product manager for orkut, Google’s social networking service. "By using OpenSocial to open up orkut as a platform for any developer, we can tap into the vast creativity of the community and make new features available to our users frequently"
The common method that OpenSocial provides for writing social applications means that websites can engage a much larger pool of third-party developers than they could otherwise. They can direct resources that might have gone to maintaining a proprietary API and supporting its developer community to other projects.
"We are thrilled to be supporting OpenSocial" said Marc Andreessen, Co-founder and CTO of Ning. "These standards give both creators and members of the over 113,000 social networks on Ning an awesome breadth of feature options and an even greater opportunity to make their networks uniquely their own. OpenSocial is the future"
Because OpenSocial removes the hassle from developing for social networks, developers can unleash their creativity anywhere that catches their interest. This will translate into a wave of social features in contexts outside of the personal entertainment and games that are traditionally thought of as the social web.
"We fundamentally believe that OpenSocial is the right design philosophy" said Dan Nye, CEO of LinkedIn. "Some social experiences are about photo sharing, some are affinity-based, some professionally oriented--OpenSocial allows each experience to be distinct and provides them a shared infrastructure for development"
"Our goal is to make life as simple as possible for developers who want to reach the global hi5 audience" said Ramu Yalamanchi, CEO of hi5. "OpenSocial provides a simple and practical open standard approach that encourages developers to build innovative applications"
"OpenSocial is an evolutionary step in the integration of third-party applications into the social web" said Max Levchin, founder and CEO of Slide. "Google’s standards-based platform gives us deeper access to multiple networks, which allows us to create a much richer user experience"
"The Internet has fundamentally changed the expectations that consumers have for business applications" said Adam Gross, vice president of developer marketing, salesforce.com. "By combining the Force.com Platform and Visualforce with the latest OpenSocial APIs, developers and customers can build and deploy a new class of socially-enabled enterprise applications in a way that improves CRM, collaboration and other business workflows"
Three APIs Available Now
The OpenSocial APIs give developers (with users’ permission) access to the data needed to build social applications: access to an application user’s profile information, their list of friends, and the ability to share their activities with friends. OpenSocial resources for developers and websites are now available at http://code.google.com/apis/opensocial.
Developers will have access to:
- Three JavaScript and Gdata APIs to access social functions
- A live developer sandbox on orkut at sandbox.orkut.com
- Sample code, documentation, and a support group available at code.google.com
Websites will have access to:
- A tool to help OpenSocial-enable their websites
- A support forum for communicating with Google and other websites
- Sample code, documentation, and a support group available at code.google.com
Developers Already at Work
Dozens of developers have helped test early iterations of the OpenSocial APIs, and Google is grateful for the extensive feedback they have provided:
amiando
Animoto
Appirio
Bleacher Report
BonstioNet
Brad Anderson
Bunchball, Inc.
BuyFast
Cardinal Blue Software
Chakpak
Chronus Corporation
come2play
CurrentTV
E-junkie
eTwine Holdings, Inc.
Fendoo Ltd
Flixster
FotoFlexer
Grimmthething
HedgeStop.com
Hungry Machine
iFamily, Inc.
iLike
Indeed.com
KlickSports, Inc.
LabPixies Ltd.
LimitNone
LjmSite
LoveMyGadgets
Mesa Dynamics, LLC
MuseStorm Inc.
Netvibes
NewsGator
NY Times
Oberon Media
Outside.In
PayPal
PROTRADE
Puxa
Qloud
RockYou
Shelfari
SideStep, Inc.
Slide
Theikos
TooStep
VirtualTourist
Votigo
Whizz
Widgetbox
Zytu Inc.
Links to these gadgets are available at http://code.google.com/apis/opensocial.

AlwaysON Network Venture Summit East 2008

Venture Summit East 2008

Like its sister event in Silicon Valley, Venture Summit East is a two-day gathering that highlights the significant economic, political and technology trends impacting the global growth investor. Venture Summit East features the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US in keynote presentations and panel debates. Venture Summit East will also host 14 “Best of Breed CEO Showcases” handpicked from the AlwaysOn annual top 100 private company list, and 36 other qualified six-minute CEO pitches from companies seeking later-stage capital or potential acquirers.
The goal of Venture Summit East is to match growth-company buyers and sellers and identify the most promising innovation-driven, growth investment opportunities. At the Venture Summit, our editors will also honor the “AO Top DealMakers” and the annual “AO Industry Analyst All-Star Team.”
Click here to reserve your ticket at the lowest possible rate.
Who Attends Venture Summit EastFive hundred institutional investors, venture capitalists, investment bankers, research analysts and corporate buyers will attend Venture Summit East. The most influential members of the financial and technology media and blogging wicommunityll also be on hand to moderate debates and cover the action. Executives attend Venture Summit East to identify and debate emerging investment opportunities in venture and private equity funds and private growth companies, and to build high-level relationships with technology and greentech CEOs and corporate buyers.
Venture Summit East 2008 Draft Program & Invited Speakers: Monday, April 7, 2008
6:30pm
Pre-Event Party Tuesday, April 8, 2008
8:45amSalon A
The State of the Tech IPO Buyers & SellersThe IPO market picked up steam in 2007, but is the "window" still open? Top investors discuss why they still care about IPOs in a turbulent market and delineate what makes them say "buy" instead of "pass." Lise Buyer, Founder, Class V Group Leslie Pfrang, Managing Director, Deutsche Bank Securities Beau Coash, Head Primary Trader, Fidelity Management and Research
8:45amSalon B
Introducing the AO All Star Analyst TeamSecurity analysts and media pundits lost their credibility by not calling the Internet stock bubble. Is there a road back to credibility? Moderator: Bambi Francisco, Founder, Vator.TV Imran Khan, Analyst, JP Morgan Mark Mahaney, Director, Internet Research, Citigroup Tom Watts, Managing Director, Cowen & Company
9:45amSalon A
The Boutiques Versus the Bulge Bracket FirmsIn the technology IPO glory days, there was a bulge bracket firm name on the left side of the prospectus and a boutique name on the right. By the end of the 1990s, the boutiques had all been acquired. Will we see the emergence of a new class of boutiques and will they be able to successfully compete? Moderator: Tony Perkins, Founder, AlwaysOn Anthony Florence, Managing Director, Investment Banking, Morgan Stanley Paul Deninger, Vice Chairman, Jefferies & Co. David Kostman, MD & Head of Internet Banking, Lehman Brothers Roger Altman, Chairman & Co- CEO, Evercore Partners (invited) Aaron Hill, MD, Head of Telecommunications Investment Banking, Cowen & Co
9:45amSalon B
Is There Still Upside in the Internet?Venture capitalists have been funding Internet startups since 1994 and continue to do so with gusto, in what some would argue is an overinflated market. How many more big Internet brands does the future hold? Moderator: Kara Swisher, Staff Reporter, Wall Street Journal David Kidder, CEO, Clickable Waikit Lau, Co-Founder, ScanScout Eric Hippeau, Managing Director, Softbank Capital
10:45am
Break
11:00amSalon A
Corporate Buyers -- What's Whetting Their Appetite?The biggest corporate brands are actively investing in companies that drive their strategies and profitability. Are they continuing to gorge on startups as their primary source of R&D and new product innovation? Kara Nortman, VP of M&A, IAC Brian McAndrews, SVP, Microsoft Dave Johnson, Head of Corporate Development IBM Charles Carmel, Senior Director, Corporate Development, Cisco Systems
11:00amSalon B
CEO Presentations -- Consumer & MediaPresentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOn. Tom Wilde, CEO, EveryZing Marc Guldimann, CEO, Spongecell
Noon
Lunch
1:00pmSalon A
CEO Presentations -- MobilePresentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOn. Dan Olschwang, CEO, JumpTap -- OM100 2007 & AO100 2007
1:00pmSalon B
Will The Real Seed Investors Please Stand UpMany entrepreneurs believe that traditional VCs have gotten out of seed investment. Has the change in venture economics made it difficult for the blue chip investors to play the seed investment game? Jonah Goodhart, Managing Member, Point Ventures Group Allen Miner, Chairman & CEO, SunBridge Group
2:00pmSalon A
Where's the Money Moving in Mobile? Moderator: Adam Zawel, Chief Collaboration Officer, INmobile.org Bob Geiman, General Partner, Polaris Ventures
2:00pmSalon B
CEO Presentations -- EnterprisePresentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOn. Richard Nacht, CEO, Blogging Systems
3:00pm
Break
3:15pmSalon A
CEO Presentations -- Consumer & MediaPresentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOn.
4:00pmSalon A
Why Take Venture Capital at All?Why spend six months sucking up to venture capitalists when it’s (a) so cheap to start a company these days and (b) there are many ways to kick start cash flow? This is a contrarian panel featuring companies that achieved success without outside capital. Moderator: Tony Perkins, Founder, AlwaysOn Drew Curtis, Founder, Fark Markus Frind, Founder, Plenty of Fish Ramu Yalamanchi,, CEO, hi5
5:00pmSalon A
VC Survey -- What You're Telling Us Ed Sullivan, Partner, KPMG Tony Perkins, Founder, AlwaysOn
5:15pmSalon A
The AO Top Deal Makers Brian Hughes, Partner, KPMG Tony Perkins, Founder, AlwaysOn
6:00pm
Reception Wednesday, April 9 2008
9:00amSalon A
East Coast VCs Go GreenGreentech has become the third largest class of VC investment. Can the upside of investing in greentech rival the potential ROI of the internet. Andrew Friendly, Partner, Advanced Technology Venture Jon Sakoda, Principal, NEA
9:00amSalon B
Why Invest Now In a China Fund?
10:00am
Break
10:15amSalon A
CEO Presentations -- GreentechPresentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOn.
10:15amSalon B
Why Invest Now In Europe & Israel? Moderator: Paul Deninger, Vice Chairman, Jefferies & Co. Dan Ciporin, Venture Partner, Canaan Partners
11:15amSalon A
Sell Now or Go Public -- What's an Entrepreneur to Do?In a dramatic shift since the 1990s, entrepreneurs have been choosing to sell rather than go public. With better IPO market conditions, should entrepreneurs hang tough or go for the IPO gold? David Moore, CEO, 24/7 Real Media Jit Saxena, CEO, Netezza Greg Strakosch, Co-Founder, Techtarget
11:15amSalon B
CEO Presentations -- Enablers & InfrastructurePresentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOn. Treb Ryan, CEO, OpSource
12:15pm
Lunch
1:00pmSalon A
The Growing Competition Between Private Equity, Hedge Funds, and VCsHedge Funds, private equity firms, VCs and institutional investors all want to be investing your risk capital. Can private equity work in the tech space? Moderator: Bill Sahlman, Harvard Business School Warren Lammert, Founder and Chief Investment Officer, Granite Point Capital Jonathan Miller, Co-Founder, Velocity Investment Group
2:00pmSalon A
So You Wanna be a VCAfter the bubble burst, power consolidated into the hands of the blue chip VC brands. Is there still room for startup VC funds or are the obstacles of breaking into the entrenched establishment too big to overcome? Art Marks, General Partner, Valhalla Partners
2:45pmSalon A
Closing RemarksImportant Venture Summit East Information:
Venture Summit East Brand Sponsor Program Sponsors gain brand exposure and communicate their leadership positions to Venture Summit East's attendees through a powerful combination of video commercials, e-marketing campaigns, print advertising, on-site material distribution and signage, and program exposure. Brand sponsorship is open to technology, service and investment firms, and high-end consumer brands.
To find out how your company can join the Summit's distinguished group of sponsors, contact:
Eastern USA Noah Gellman noah@alwayson-network.com mobile 310.351.5671 Jennifer Slatkin jennifer@alwayson-network.com Erin Elton erin@alwayson-network.com, 714-474-4761 Northern California/ Pacific Northwest Ryan Brenner ryan@alwayson-network.com 650.346.4726 Grant Gunderson grant@alwayson-network.com 916.217.0427Southern California Marc Sternberg marc@alwayson-network.com Dan Grindlinger dan@alwayson-network.com 917.428.1773
CEO Showcase Opportunity Fifty top CEOs will have the opportunity to present their market strategies and business partnering objectives on the main stage at OnMedia. Qualifying companies are either public or privately held and ideally come from one of the following industry sectors: • Online advertising service providers • Consumer-generated media • Community • Technology enablers • Web and blog analytics and research • Next-generation search • Advertising agenciesFor detailed information on the CEO Showcase opportunity please contact:
Ryan Brennerryan@alwayson-network.com650.346.4726Noah Gellmannoah@alwayson-network.com310.351.5671
Group Ticket RatesIf you want to order your ticket by phone or inquire about group rates, contact my assistant Kathy Osweiler at 415.751.0170 or kathy@alwayson-network.com.
Press ContactLeah McLeanlmclean@vocecomm.com415-308-7928

Guy Kawasaki interviews the guys who don’t need no stinkin’ venture capital

By Dean TakahashiFriday, December 7th, 2007 at 2:32 am in General, entrepreneurs, social networking, tech culture, venture capital.
The highlight of the AlwaysOn Venture Capital Summit was Guy Kawasaki’s panel, “Why Take Venture Capital At All.” It was hilarious from the get go as venture capitalists watched the young entrepreneurs on the panel inside the swanky Ritz-Carlton Half Moon Bay resort. Kawasaki rounded up four people who were at the right place with the right idea at the right time. By making money with virtually solo operations, they are the lucky ones who make it look so easy. So much so that they didn’t really need much funding at all. In other words, it’s the people everybody loves to hate because they make the rest of us look so bad and unlucky.
Kawasaki asked everyone at the outset how much traffic each of the young entreprenuers were getting. Drew Curtis, the founder of Fark.com, said he has managed to get 52 million page views a month from four million unique visitors. I enjoy Fark myself. It’s basically news of the weird that makes you laugh. People submit ideas for funny stories to him and he and his crew put the best ones on the site. Curtis lives in Kentucky, drinks beer, and plays a lot of soccer so that he counteracts the effects of the beer.
He got the idea for Fark.com as a “complete accident” back in 1999. “I did it because I was annoying the people I was sending the stories to,” he said. Curtis said the site is just a single page that you click on to go to the stories. Once it gathered momentum, the bottom had fallen out of the dot-com market so Curtis didn’t raise any money.
“Still, it was basically my own personal web site,” he said. “It’s almost on auto pilot.”
They get about 2,000 stories a day and then sort through them. He notes that every single late-night talk show and comedy show uses stuff from Fark.com but they don’t credit it. He reads through them from 7 am until 5 pm, when his soccer game starts. He says he is usually so drunk at night that he signs off early, he said.
“I’m having trouble feeling sorry for you, hanging out in Kentucky,” Kawasaki said.
Curtis said that four friends help him do the sorting because they have the same kind of sense of humor that he has. Sometimes he disappears and no one notices. Acting the social critic, Kawasaki asked, “What does it mean that a lot of people get their news through Fark? It’s not exactly NPR.”
“It comes down to the way the younger generation reads the news,” he said. “Most males 18 to 35 get their TV news from the Daily Show. It’s a different filter.” He is worried that Fark has been around nine years and it will be “screwed” if the younger readers don’t adopt it. But he said the younger readers are still coming.
Markus Frind runs a free online dating site Plenty of Fish out of his apartment. He gets 1.2 billion page views a month from 50 million unique visitors. Frind said he started the company because he needed to learn a new software program dubbed ASP.net. “I needed to learn so that I could get another job,” he said. “I built it in two weeks and it started to get traffic. It never occurred to me to raise money.”
He and his girlfriend worked on it and he said, “My girlfriend didn’t really want to do anything so I hired an actual employee.” Kawasaki asked him, “What is the biggest single check you’ve ever gotten from Google AdSense?” Frind answered, “$900,000. That was for two months.” Frind said he beats out eHarmony and others thanks to “lots of automation.” He said one person goes through the site and “forwards me the police requests.” Kawasaki asked how many police requests come in. Frind said two a week.
The traffic is taking more and more servers. He now has 12 servers in a vault, storing 50 terabytes a month. About 300 million files a day are sent out. Frind said that about 30 percent of the members turn over a month, since it’s a dating service and some folks drop out of dating when they find someone.
“Catch and release,” wisecracked a member of the audience.
Frind said that he believes he gets more hours from his visitors than Facebook.
“I guess sex is sticky, is what you’re saying?” Kawasaki said.
Ramu Yalamanchi is the CEO of Hi5, a social network that is largely international. He raced ahead of Kawasaki’s questions and talked about how he raised $250,000 early on and launched his service in late 2003. Now the site is No. 1 in seven countries and has 35 million unique visitors and 12 billion pages. He said it was really hard to raise money during the “nuclear winter” of the tech bust. They used the capital to get the business going, focused on monetization because they didn’t have a choice. They they raised venture capital in July 2007. At that point, they were profitable. They raised it to expand the business, hire new people, and make bigger bets.
“The hardest thing is to get momentum,” he said. “If you have it, you should take advantage of it. That’s why we went out and raised money.”
Kawasaki said that many companies raise money because the first version of their products suck. But Yalamanchi said that wasn’t the case. Kawasaki said that Yalamanchi’s company must be worth $7.5 billion if Facebook is worth $15 billion. Yalamanchi said his site is big in places such as Mexico and is particularly big with the Hispanic market. After taking the venture capital and hiring more, the company has 60 people.
Blake Commagere, co-founder of Mogad, said he had a “string of unsuccessful companies, none of which you’ve heard of.” But in his last project he created something that is spreading like wildfire on the Facebook social networking site: the Zombies and Vampires social game. In five month, there have been 20 million users. But there are about five million unique visitors who are active and the monthly page views are just shy of 500 million.
“How much?” Kawasaki asked in disbelief. “Half a billion,” Commagere replied. That means that the players of the game are addicted and they’re generating hundreds of pages views each.
All Commagere was trying to do was annoy and amuse his friends. They were annoyed with him when they found out he disappeared for two weeks to create a dumb game. “It was created as a joke, just to make me laugh,” he said. “As it took off, I said oh god I have to get resources into this.”
Commagere said it’s a very simple game that is designed to spread from person to person. The reward system gets users addicted so they can get to the next level and see new pictures of zombies. He figured he shouldn’t even try to ask for venture capital because he would get laughed out of the room.
“People would probably be terrified if I told them about how off-the-cuff everything was,” he said.
He did have a background in spreading products in a viral manner such as Plaxo’s contact service. When he realized it was a good business, he was already cash-flow positive. In other words, he didn’t need to raise money. His roommate helped out. He warned that “Facebook users don’t monetize as you would think,” he said.

SAMMA conference schedule - keep visiting for updates

conference schedule - keep visiting for updates
DAY ONE - Friday, September 28th
Conference Opening Night Reception – Tamarind Art Gallery (142 E. 39th Street at Lexington, NYC), Map
06:30pm - 07:30pm
Registration Opens – Get your badges early to avoid lines
06:30pm - 07:30pm
Cocktail Hour, Sponsored by Krait Beer & Bilimoria Wines
07:30pm - 09:30pm
Opening Reception and Keynote
DAY TWO - Saturday, September 29th
Conference Day Events – NYU Stern - Tisch Hall (40 W. 4th Street at Greene Street, NYC) , Map
07:30am
Registration Opens & Continental Breakfast
09:00am - 10:00am
Welcome & Morning Keynote
10:15am - 10:45am
Breakfast and Networking Break
11:00am - 12:15pm
Morning Parallel Sessions
Evolution of Content: Delivering Media at the Speed of Distribution
Joe Simon, SVP & CIO, Viacom
Neal Scarbrough, General Manager & Editor, AOL Sports
Vivek Shah, President, Fortune/Money Group
Salil Dalvi, General Manager, Wireless, NBC Universal
Sree Srinivasan, Co-founder, SAJA, South Asian Journalists Association and WNBC-TV Technology Reporter
The New Rules of Marketing? Do or Die!
Deepak Masand, General Manager, Food for Thought Unit, PepsiCo
Tim Rosta, SVP, Integrated Marketing, MTV Networks
Manish Shrivastava, President, The Home Depot, Incentives/Loyalty
Domenico Vitale, Chief Strategy Officer, Lowe Worldwide
Nick Pahade, Executive Director of Digital Development, Publicis Groupe Media, President, Denuo
South Asian What?: Building a Case for South Asian Marketing Satya Prabhakar, CEO, Sulekha.com-->
Tariq Khan, VP, Multicultural Marketing, Nationwide
Anu Babber, Senior Manager, International Programming, DirecTV
Nayan Padrai, CEO, Cinemaya Media Group
Vivek Sharma, Associate Vice President, Rediff South Asians in Entertainment
Gitesh Pandya, Founder and Editor, BoxOfficeGuru.com
Rekha Malhotra aka DJ Rekha, CEO & Founder, Sangament
Maulik Pancholy, Actor, 30 Rock & Weeds
Navi Rawat, Actress, N3mbers
-->
12:30pm - 02:00pm
Lunch
12:45pm - 01:45pm
Workshops (Optional. Limited Space)
Securing Sponsorships and Advertising
Being a Marketing or Media Entrepreneur
Venture Financing for your Ideas
Unlocking Your Creativity
South Asian Marketing 101
Copyright Protection and Emerging Media
02:15pm - 03:30pm
Entertainment Marketing: The Story Behind vitaminwater, 50 Cent and the New Future of Marketing
Rohan Oza, SVP, Marketing, glaceau / vitaminwater
Chris Lighty, CEO, Violater & Manager, 50 Cent
03:45pm - 05:00pm
Afternoon Parallel Session
Beyond :30: How to Use Brand Integration to Turn Your Brand Into Cultural Phenomenon
Justin Wilkes, SVP, Radical Media & Entertainment
Krishnan Menon, CEO, Phenomenon Entertainment
Mitchell Reichgut, Principal, Jun Group (P2P and Coca-Cola)
Rick Kurnit, Attorney, Frankfurt Kurnit Klein & Selz
Thom Dean, Principal, Dean: NYC
The New Pop Culture: Creating Marketing Opportunities with South Asia Products & Entertainment
Sharad Devarajan, CEO & Publisher, Virgin Comics & Virgin Animation
Vinodh Bhat, General Manager, Saavn & Managing Partner, [212]MEDIA
Rekha Malhotra aka DJ Rekha, CEO & Founder, Sangament
Maulik Pancholy, Actor, 30 Rock & Weeds
Gitesh Pandya, Founder, BoxOfficeGuru.com
New Media Gurus Speak Out: Case Studies for Creating Web 2.0 Success
Rafat Ali, Founder & Editor, paidcontent.org
Ramu Yalamanchi, Founder & CEO, Hi5
Sunny Ballijipelli, CEO & Co-Founder, ZoomIn
Nihal Mehta, CEO, nightt and Founder, ipsh! Mobile Marketing
05:15pm - 06:30pm
Closing Keynote
Rishad Tobaccowala, Chief Innovations Officer, Publicis Group Worldwide & CEO, Denuo
06:00pm - 07:00pm
Break
07:00pm - 08:30pm
Cocktail Reception
08:30pm - 11:00pm
Gala Dinner & Entertainment
Special Guest: Aasif Mandvi, Actor/Writer, The Daily Show with Jon Stewart
Special Guest: Nusrat Durrani, Senior Vice President & GM, MTV World
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eType wins exclusive hi5 advertising contract

Second largest social network adds key media partners to give advertisers more targeted and localized experiencehi5, the second largest social network in the world, today announced partnerships with Portugal Telecom (NYSE: PT) and eType to provide media representation in Portugal and the United Kingdom, respectively. These partnerships combine established, localised presence, and knowledgeable media representation with hi5's global audience, offering advertisers more effective and highly targeted reach within these growing markets.hi5's proprietary advertising platform delivers sophisticated profile and topical targeting capabilities that allow advertisers to pinpoint their target customers. Advertisers in international markets can now reach the coveted teens and twenties audiences with specifically targeted ads. This audience represents the fastest growing and most influential demographic in most emerging markets."hi5 has developed a strong global brand and loyal Portuguese audience. Our services can help extend hi5's visibility and value to advertisers in Portugal," said Tiago Silva Lopes, of Portugal Telecom. "As Internet advertising markets grow abroad, global properties like hi5 allow advertisers to reach their target customers around the world. SAPO, as a strong local partner can give advertisers specific insight and guidance that add value to their campaigns and initiatives."hi5's partnerships with local market media companies worldwide represent the continued growth of international social networks, and the advertising value of their members. Partnering with hi5 helps local media and advertising companies reach a highly targeted audience anywhere in the world. hi5 now has strong local representation in a range of markets, and the ability to execute proven advertising campaigns from the U.S. on an international scale."As the leading international social network, we are able to reach users in multiple markets across the world in this key demographic," said Ramu Yalamanchi, CEO of hi5. "hi5's expansive international reach helps global advertisers achieve their business goals, and creates tremendous value for all of our partners and advertisers."Each day, millions of people connect and communicate with each other using hi5's global networking platform. hi5 provides a platform that breaks down location barriers, making it easier for people to stay in touch with friends and family around the world. By expanding its language offerings, hi5 allows its members to enjoy a meaningful and relevant experience in their native language.